As the owner of a consultancy firm, increasing awareness for my company is my top priority. Despite investing heavily in Google and social media marketing, I didn't see the desired results. This led me to enroll in the 'Making Business Decisions with Google Analytics' and SEM courses. From these courses, I learned the importance of optimising our website to attract the right target audience. Applying the skills acquired, we saw a significant 20% to 30% increase in leads from organic traffic. Additionally, we noted an improvement in average page retention times.