My goal was to start a business in the martial arts industry, where effective marketing is crucial. With many business owners leveraging TikTok for product promotion, I decided to join the trend. Enrolling in the TikTok Essentials course taught me how to create impactful content, edit videos, and more. By becoming proficient in video creation, my brand awareness improved significantly, leading to a threefold increase in leads and a 30% boost in overall sales!