My company used to spend $6k to $8k annually on Google and Facebook advertising to enhance brand awareness. Lacking expertise in this area, I decided to take courses on Google, Facebook, and TikTok marketing. Through these courses, I discovered that Google reviews are highly influential for parents, who often read them before making decisions. The significant increase in our positive Google reviews, from 20 to 130, has greatly impressed parents, prompting many to visit us after reading them. As a result, I no longer need to spend on marketing and can instead invest those funds in enhancing our services for children.