As a co-owner of a tuition centre and education consultant at Viva Kids Private Limited, we support approximately 300 children from financially disadvantaged backgrounds. One of our primary challenges was securing donors. Recognizing TikTok's growing popularity, I aimed to leverage it for donor attraction, despite being unfamiliar with its creator aspects. Enrolling in the TikTok Essentials course enabled me to master TikTok mechanics and launch effective advertising campaigns. A significant milestone was hosting a livestream session during our bi-annual camp to engage potential donors, which garnered considerable attention and interest. Impressed by these results, the director of our charity arm invited me to contribute to future projects, further solidifying my role within the organization.