In my engineering company, we traditionally relied on word-of-mouth and hired an external vendor for marketing. However, I struggled to understand the vendor's reports, prompting me to enrol in three Google Marketing courses to enhance my skills. As a result, I gained a clearer understanding of our marketing objectives and provided better direction to the vendor. This effort led to doubling our lead generation. My bosses also commended my performance, recognising the positive outcomes from the courses, which also resulted in additional benefits for me.