I run an event company called Into E Projects, where my main challenge was converting enquiries into sales. To address this, I enrolled in the Google Analytics course to enhance our website and boost traffic. Learning the significance of keywords for SEO optimisation, we optimised our site for mobile devices and leveraged website data analysis. As a result, we moved from page 8 to page 3 on Google search, leading to a 20% increase in both inquiries and sales.