With limited marketing knowledge and a vague understanding of ads, I struggled to manage my coffee house's social media account. Despite hiring someone due to my busy schedule, I wasn't seeing significant results. This prompted me to enrol in a course on Facebook and Instagram ads. Through the course, I learned about algorithms, which helped me set budgets and reach a broader audience. One particularly successful ad significantly increased my reach, enquiries, and followers. As a result, my leads grew, and I doubled my revenue within four months!