As the Marketing and Sales Manager at Tian Tian Holdings, I've been building and maintaining the Ah Ma Chi Mian F&B brand since 2020. Discovering a pay discrepancy and feeling a lack of career progression, I realised I needed to upskill in digital marketing and data analytics. I enrolled in the Introduction to AI and SEO courses. The AI course introduced me to tools like ChatGPT and Leonardo AI, which improved my content creation and image development. The SEO course taught me techniques to optimise website content and boost search rankings. Applying this knowledge resulted in a 20% growth in our online presence and sales. I became more productive, increased organic traffic to our social media channels, and earned praise from my bosses and colleagues for the progress and growth I presented to the team.