As an Interior Designer, I focused on enhancing my skills, particularly in marketing. Understanding the importance of social media, especially TikTok for engaging a younger audience, I aimed to utilise this platform effectively. Despite having a TikTok account, we hadn't posted content due to uncertainty about content strategy. Enrolling in the 'TikTok Essentials' course jumpstarted our content creation process. Key lessons included targeting the right audience and maintaining consistent posting. Now, I conduct thorough research on trending topics to optimise content creation, leading to a significant 20% increase in engagement and leads on TikTok within three months.