I decided to give TikTok a try when my friends told me I could earn money from it. However, the videos I uploaded weren't earning anything and at that time, TikTok Shop wasn't available in Singapore. I signed up for the TikTok Shop course and learnt that my videos weren't doing well because my videos had no structure, CTA and engagement points with the audience. My application for TikTok Shop was rejected because chicken is one of prohibited items for sale. I felt dejected but my husband and I discussed how we could apply what I learnt to our physical shop and pop-up booths. After experimenting and coming up with a structure, the videos improved and our sales increased so much and I can happily say that 70% to 80% of our business came from TikTok. In just 8 to 9 months, our followers also increased from 1k to 6k.