As the owner of Inspiration Academy, a tuition centre catering to mainstream and special needs schools, I recognised the importance of staying updated and mastering social media marketing to enhance our connection with customers and raise awareness. Initially, our website, developed by a freelancer, lacked relatable imagery. After completing the Wix website creation course, I learned to select engaging and personalised photos featuring students and teachers. This improved our ability to connect with customers, boosting sales and leads. By updating the website with relevant content, we achieved a 20% increase in leads and inquiries, resulting in successful conversions!